The stadium concept continues with the metal-mesh ceilings and the ticket booth cash desks with fixed queueing sanctions and large overhead canopies. Image Credit: Adidas Additional Elements of the Story The youth and women’s floors feature similar amenities specific to them. The men’s floor has a print shop to customize jerseys, a turf area to test out products, a treadmill for running gait analysis, and a slew of licensed products.
The cellar floor is home to the men’s section, the women’s section can be found on the second floor, and the youth section on the third floor. The Launch Zone also includes four virtual reality ports.įrom there, visitors can move either up or down and find open areas to try on shoes and apparel. After moving past the tunnel and the stands, shoppers can find the Launch Zone, where Adidas highlights the newest products in its lineup.
The areas underneath the stands contain a nutrition bar, in-store only products, and a city map with other popular attractions. Dassler is connected to a kiss cam, so people can be featured on the big screen by giving him a kiss on the cheek. The stands encourage gathering, socializing, watching live broadcasts of games, and viewing demonstrations and lectures from pros.Ī statue of Adidas founder Adolf “Adi” Dassler is found sitting in the stands as well. The journey begins as soon as shoppers leave the field and enter the store through the stadium tunnel - which features a two-tiered stadium stand facing Fifth Avenue on either side. Gensler, the firm in charge of the project, used a stadium concept to develop the design.įrom the moment visitors step into the store, they don't have to look far to imagine themselves as an athlete with New York City as their “field of play.” The Athlete’s Journey Debuting in 2016, the 45,000 square-foot Adidas NYC Flagship and the largest Adidas store in the world is focused more on the customer's experience than shopping.
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